Publicis Media: Sustainability FAQs
Posted on Tuesday 19 December 2023
Publicis Media have completed IAB UK's Environmental Sustainability FAQs, designed to make environmental credentials more accessible and improve the focus of the industry
Section 1 – about your company |
Response |
Company name |
|
Number of UK employees |
250 + |
Number of global employees |
1000 + |
Company type |
Media Owner |
Person accountable for environmental sustainability |
|
Section 2 – company energy usage |
Response |
Category of emissions measured eg. Scope 1, 2 and 3 |
Scope 1 |
Reduction strategies in place for energy use |
In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040: |
Environmental sustainability policies, schemes or initiatives in place |
Business travel |
Percentage of energy usage from renewable sources |
91 % - 100% (U.K. only) |
Publicly available documents related to above |
|
Carbon offsetting scheme used |
In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes: • 90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13; |
Amount of CO2E offset in 2022 | In 2022, the Groupe cancelled the equivalent of 24,105 TeqCO2 through VCCs. These reduction and offsetting actions enable Publicis Groupe to achieve carbon neutrality for scopes 1+2 in 2022 (as since 2020), in accordance with the requirements of the Paris Agreement. In 2022, Publicis Groupe included scope 3 emissions related to air transport as part of its business travel in its offset plan. Lastly, Publicis Groupe is also monitoring the development of the first forests in which it participated in 2008 in Cameroon, by financing the planting of 6,000 trees for the Sanaga Forest (Douala – Yaoundé). |
Environmental sustainability questions included in procurement activities | Yes |
Company's environmental sustainability objectives |
In 2003, Publicis Groupe was the first communications company to join the United Nations Global Compact, with a focus on limiting environmental impacts. We since formalized our specific commitment to fight against climate change by signing the United Nations’ Caring for Climate initiative. The Groupe has voluntarily joined other initiatives such as the Carbon Disclosure Project (CDP), adopted TCFD Recommendations (Task Force on Climate-related Financial Disclosure). In 2015, Publicis Groupe signed the French Business Climate Pledge supporting the Paris Agreement and its 1.5° scenario. |
Section 3 - industry initiatives |
Response |
Industry certifications or initiatives |
AdNet Zero |
Training or engagement programmes for employees | Ecologique – Employee Engagement Group • Provide a way for our people to engage internally and externally to drive sustainability • Sharing knowledge, building community and awareness-raising to promote sustainability initiatives • Committed to creating a more sustainable future for all our people, clients and local communities Additional training programme to be confirmed by 2024 |
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